

CONTENT, STRATEGY AND
COPYWRITING FOR INBOUND LEADS
I help B2B companies attract better-fit clients with sound strategy,
SEO content and conversion-led storytelling.
Get Your FREE Homepage Audit Here!
About Branding IQ
You could have the best product in the world but if you're content's not converting then it makes nod odds how good it is. Branding IQ exists for the sole reason of fixing that.
I help B2B companies explain what they do in a way that actually lands. Not with jargon or marketing fluff, just clear, honest messaging that people get straight away. When your message makes sense, your content works, your website converts and suddenly the right clients start coming to you.
I’ve spent more than two decades writing for brands across tech, SaaS and professional services. And in every industry, it was the same story: great businesses struggling to explain themselves, or relying on content that reads well but doesn’t do anything.
With that in mind, Branding IQ focuses on the things that genuinely move the needle:
- Getting your message straight
Helping you say what you do in a way that makes people stop, nod and think “Yes, that’s exactly what we need” - Content that Converts
Blog posts, pages, scripts and emails with a job to do: build trust, spark interest and move people closer to working with you. - Making your site work harder
Clear structure, sensible SEO and a simple inbound setup that helps you get found, get trusted and get contacted
No fluff. No expensive noise.
Just straight talking, smart thinking and content that knows why it’s there.So, if you want your message to land and your inbound to grow, you’re in the right place.
- Getting your message straight
Services & Offers
Take a look at how we can help your company to connect, engage
and convert with the services below:
Free Homepage Audit
What You Get: A thorough analysis of your existing shop window to identify strengths, weaknesses and opportunities for improvement
Who’s it For: Businesses aiming to enhance their content strategy and effectiveness
Price: Free
Branding Services
WhatYou Get: Development of a unique brand identity that resonates with your target audience, including:
Brand Strategy: Defining your brand’s mission, vision and values
Logo Design: Crafting a memorable logo that embodies your brand
Visual Identity: Enhance brand recognition and build trust
Why it’s Valuable: Builds a strong, recognisable brand that wil bring you a community of loyal customersPrice: Starting from €2,500

Inbound Marketing Strategy
WhatYou Get: A customised inbound marketing plan to attractand convert leads, including:
Content Marketing: Creating valuable content to engage your audienceSEO: Enhancing your online visibility and getting you to rank higher
Lead Nurturing: Using strategies to convert prospects into customers.
Why it’s Valuable: Generates warm leads and increases conversion.
Price: Starting from €3,000
Content Creation Packages
What You Get: High-quality content tailored to your brand’s voice and audience, including:
BlogPosts: Informative articles to drive engagement.
Social Media Content: Posts designed to increasefollower interaction.
Email Newsletters: Compelling emails to keep your audience informed.Starter Package: €1,999/month
2 Blog Posts / 3 Social Media Posts / 1 Email Newsletter
Professional Package: €2,999/month
4 Blog Posts / 8 Social Media Posts / 2 Email Newsletters
Enterprise Package: €3,999/month
8 Blog Posts / 12 Social Media Posts / 4 Email NewslettersWhy It’s Valuable: Enhances audience engagement and supports marketing goals.
Comprehensive Brand Development Bundle
What You Get: An all-inclusive package combining our core services:
Branding Services
Inbound Marketing Strategy
Content Creation (Professional Package)
Why it's Valuable: Provides a cohesive approach to building and promoting your brand.
Price: €6,000/month - SAVING €2,500 over buying individual packags
The IQ Blog
Here you can read a lot more about what we do and how we do it. Don't forget to subscribe to get new articles directly to your inbox.
Search engines are changing again and this is of course because the world in which they operate...If you’ve decided that a brand would be beneficial to your business, that's great but it's going...THE BRANDING ICEBERG AND A CLOSER LOOK AT WHAT'S UNDER THE SURFACE All too often, people think...Here’s a quick guide to get you started on building an effective content strategy. While this is...Colour plays a crucial role in branding and marketing, as it can evoke specific emotions and..."Content Marketing” and “Inbound Marketing” are often used interchangeably but that's not quite...Most of us, if not actually all of us will prefer one brand over another. It's perfectly natuiral...If you’re opening a business, whether it’s a product or a service, you may think the best way to...If your product or service is unknown, it doesn’t really matter if it’s any good or not. Even if...We all know the world has gone digital and it seems that anything can be found, ordered and...Testimonials
We don't like to boast, so these people were kind enough to do it for us.

"Branding IQ is a highly inspirational company. They're experts at what they do and explore every angle to ensure your look and message achieves maximum impact."
Gary Cahill
Creative Director at
FINCH Advertising Services

“Working with Branding IQ was always on brief, professional and fast. They can work with you or independently and I can absolutely recommend working with them.”
Fadi Fakih
Client Services Director at MENA Minds

“Branding IQ are creative and original. Their texts were sharp, engaging and the perfect fit for our visuals. It was a pleasure to collaborate with them Highly recommended!”
Marloes Haeken
Founder of Invited You

“I've hired Branding IQ mutliple times for diverese projects and they have always provided me with top qualty, original content every sing time. In fact, at the time of writing this, we're currently working with them again!”
Chris Gerretsen
Founder of Aexus

"Under the advice of a colleague, I hired Branding IQ for a project and not only did they come back on time and on budget but the work was also approved by my client, first time, every time. I will be working with them again and suggest you to do the same."
Chis Kilmartin
Founder of Cunsultatio Limited

“We have worked with Branding IQ on a number of projects and they've handled everything with absolute professionalism. Should we have a similar need in the future, we will definitely be calling them.
Mike Mutch
Integrated Creative Director
Get in touch
Drop me a quick note for a noobligation look at your best options
Ruimzicht 314, Amsterdam, NetherlandsMonday to Friday from 09:00 - 17:30
Closed on Saturday and Sunday+31 6 27 11 91 11
Ruimzicht 314, Amsterdam, Netherlands 1068DA
TEL: +31 6 27119111
EMAIL: brendan@brandingiq.rocks
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